Personalisation has become a crucial aspect of digital marketing in recent years. As consumers have become more reliant on digital channels for their shopping and research needs, companies have had to adapt their digital marketing strategies to meet these changing consumer behaviours. As a result, personalisation has emerged as a key driver of success in […]
Read MoreYouTube is taking up the mantle of being (inadvertently) the most used podcasting platform, with a dedicated Podcasts page. However, with the lines between podcasts and YouTube becoming blurred, any steps the company takes to unify the experience for listeners may present challenges to competitors Spotify and Apple Podcasts. The page is not as polished […]
Read MoreGoogle has been working to make its TV experience quicker, more responsive, and a lot less frustrating for users. According to a post in its support forums Monday, the company has been working to improve startup times, overall performance, and several options to control storage both on third-party TVs and on its Chromecast with Google […]
Read MoreNon-fungible tokens, or NFTs, are sold with a promise of “ownership,” but new research suggests many creators and buyers are not yet sure what this means. The review by Blockchain Investment Company Galaxy Digital found only one out of 25 most valuable NFT projects has even attempted to grant buyers direct intellectual property rights over […]
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